About Us
Discover the story behind Smartroots Consulting
Your Trusted HR Partner
Smartroots Consulting represents the specialized human resources and advisory division of Smart Roots Trading and Projects (Pty) Ltd. Strategically positioned in Johannesburg, we deliver comprehensive HR solutions that seamlessly integrate organizational culture with South African labor legislation.
Our unique dual identity empowers us to provide the agility and personalized service of a boutique consultancy while maintaining the credibility and formal structure of a registered private company.
We believe that lasting success begins at the roots through sound employment practices, strategic talent development, and robust internal systems that support sustainable growth.
Our Vision
To be the preferred HR partner for South African businesses, recognized for transforming workplace challenges into sustainable growth opportunities. We envision a business landscape where every organization, regardless of size, has access to world class HR expertise.
Our Mission
To deliver high-impact, compliant, and practical HR interventions that empower leadership teams and enhance employee productivity across all organizational levels. We are committed to building lasting partnerships that drive measurable business results.
Our Core Values
The principles that guide everything we do
Professionalism
Delivering expert advisory services with unwavering focus on quality and ethical standards
Compliance
Ensuring every solution is firmly rooted in current South African labor legislation
Partnership
Operating as a dedicated extension of your management team
Agility
Providing responsive, tailored services that adapt to your organization's evolving needs
Kelebogile Mafora
Founder & Principal Consultant
With extensive experience in human resources management and South African labour law, Kelebogile Mafora founded Smartroots Consulting with a clear vision: to provide businesses with accessible, high-quality HR expertise that drives real results.
Today, Smartroots Consulting is supported by a network of highly skilled professionals across HR, compliance, and training. Together, we bring a collaborative, solutions-driven approach combining deep technical knowledge with practical business insight to support organisations at every stage of growth.